Vijay (NTR Jr) is an orphan who leads a simple life along with his friend (played by Ali). He falls in love with Sathya (Trisha Krishnan), who is a very rich girl. Sathya imposes a condition that Vijay’s family history and pedigree are very important. At this very moment, Vijay comes to know that a rich and powerful royal family is on the lookout to adopt an heir and Vijay seizes the chance. But once he goes there, he realizes that things are not as simple as they seem. The family has a violent past and a bitter dispute with another powerful family (headed by Nassar). He also realizes that thousands of people in the area are now dependent on him for their very survival.He also discovers that he is the ‘Chinaraja’ the real heir of the family. Vijay does not like violence and he tries his best to solve the problems peacefully. But the rival gang does not give him a chance. Vexed with the violence Vijay kills Nasser’s two sons and opens eyes of Nasser by placing a sword on Nasser’s third son.